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Corporate Identification
De La Salle Institute is both a vital and historical institution in many communities:
alumni, Bronzeville, Catholic schools, educational, Lasallian, and Chicago. The
policy which follows is designed to describe and demonstrate the proper usage
of our logos, colors and identification program. These are valuable tools which,
when used correctly and consistently, will help others to view De La Salle as
we do.
- Colors: The colors to be used are royal blue and sun yellow. White is the
appropriate background/border color. The use of black as additional background/border
color will be considered with permission from the Marketing office.
- Official school clothing/athletic wear: Use of the above colors only. Lettering
styles permitted are block or script only. When the school name appears
it must be in all capitals (DE LA SALLE) or first letter in capitals (De La Salle). The
following is not permitted: De La SALLE, DeLaSalle, De LaSalle, etc.
- Athletic Uniforms: There is a separate manual outlining requirements for
our inter-scholastic athletic uniforms.
- The official symbols/logos permitted
are: The 1889 seal of De La Salle Institute containing the Signum Fidei of the
Christian Brothers; the custom five-pointed Lasallian Star; the official Meteor
(see 7); the official Standing on Tradition - Reaching for Stars campaign logo;
and the Alumni Association logo.
- In local media stories which include a “dateline”, the proper neighborhood
identification for De La Salle is Bronzeville.
- Corporate image is conveyed by the following: logo, colors, stationary, letterhead, envelopes, grade reports,
cards, business forms, mailing labels, interoffice materials, advertising copy
and promotion, signage, vehicles, newsletters, magazines, publications, daily
bulletins, internal newsletters.
- The official nickname for all interscholastic teams is Meteors. The official
depiction is a meteor rising from left to right with a meteoric trail.
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